Sprout Social vs. Buffer
Marketing automation software is an essential tool for any business seeking to promote its brand and reach a wider audience. Two of the most popular options out there are Sprout Social and Buffer. In this post, we'll provide an unbiased comparison of these two software, offering a detailed overview and insights into the pros and cons of each. So let's dive in!
Features
Sprout Social provides users with multiple features that aren't available on Buffer. One such feature is social listening - this allows you to monitor your brand across social media networks in real-time, giving you insight into customer sentiment and allowing you to respond accordingly. Additionally, Sprout Social provides in-depth analytics and reporting that can be customized to each user's unique needs. These reports offer detailed insights into customer engagement, post performance, and audience demographics.
Buffer, on the other hand, boasts a slightly different set of features that may appeal to some users. For example, Buffer allows you to schedule and publish posts across various social media platforms at once, which is an important time-saver for those who manage multiple accounts. Additionally, Buffer's simple and intuitive interface makes it easy to use, even for those who are not tech-savvy.
Pricing
When it comes to pricing, Sprout Social and Buffer operate on slightly different models. Sprout Social charges per user and per social profile, while Buffer charges based on the number of social media accounts you manage. It's difficult to make a direct comparison, as each business will have different needs and requirements, but for some users, Buffer may be more cost-effective.
At the time of writing this post, Sprout Social charges anywhere from $99 to $249 per user per month, depending on your plan. Buffer starts at $15 per month for their "Pro" plan that allows you to manage up to eight social accounts.
Which one to choose?
Ultimately, the choice between Sprout Social and Buffer will depend on your individual needs and preferences. If you're looking for more advanced analytics and social listening capabilities, Sprout Social may be the way to go. On the other hand, if you're looking for a cost-effective solution that's easy to use, Buffer may be your best bet.
Whatever your decision, whether you choose Buffer or Sprout Social, what's most critical is that you use the software correctly and efficiently. Ensure you utilize all the available features, customize your reports to your needs, and stay up to speed with any updates and improvements.
References
- Sprout Social Pricing{:target="_blank"}
- Buffer Pricing{:target="_blank"}
- Sprout Social vs. Buffer - Which One is The Best for Your Business?{:target="_blank"}